Your photos and project information are personal.

Who operates Stitchtale

Stitchtale is operated by Gideon Rosenthal. For privacy questions or requests about your information, email support@stitchtale.com.

Information we handle

Depending on the features you use, Stitchtale may handle account details, photos or images you choose to upload, fabric and project information, and the pattern data generated for your account. Uploaded materials are intended for your own project workflow, not for public display by default.

How it is used

We use this information to operate the product: to authenticate you, store your private project materials, generate or display your pattern, and help diagnose reliability or support issues. We do not sell uploaded photos or project information. We do not use a customer's uploaded image in marketing without separate permission.

Access and sharing

Private storage and account access are designed to be limited to the account that owns them. We may use service providers to host and operate the product, but they receive only the information needed to provide that service. Do not upload images you do not have permission to use.

Membership billing through Paddle

If you purchase membership through Paddle, Paddle acts as the reseller and Merchant of Record. Paddle collects the payment and billing information needed to complete the purchase, manage the subscription, provide billing support, and handle tax and legal obligations under its own Privacy Notice.

Stitchtale links the purchase to your account and receives billing records such as Paddle customer, transaction, and subscription identifiers, the purchased plan, subscription status, and billing dates. We use those records to provide membership access and resolve billing or support issues. We do not receive or store your full payment-card number.

Analytics, cookies, and advertising technology

Stitchtale currently uses PostHog, Google Analytics, Meta Pixel, and Meta's Conversions API to understand how people find and use the site. Search Console is used for search-performance reporting. Pinterest Tag and Pinterest's server-side conversion API are not active. Our initial marketing is directed to the United States, so analytics runs by default unless you turn it off through Privacy choices. We honor Global Privacy Control and Do Not Track signals. Before marketing in regions that require prior opt-in, we will add the appropriate regional controls.

PostHog may record the guide words you search for and the quilt dimensions you enter in a calculator. Those details help us improve the guides and calculations people actually need. On public marketing pages, including the homepage, newsletter, Learn, calculators, and other informational pages, Meta may receive the page address, an anonymous identifier, browser and network details, Meta browser cookies used for attribution and deduplication, and public events such as a newsletter signup, guide view, calculator view, or Learn search. We do not send uploaded photos, quilt-design files, private prompts, filenames, email addresses, or account secrets as analytics properties. Those materials can contain personal details or licensed pattern content and are not needed to understand whether the product works. Product analytics may record sanitized route categories and typed workflow actions on account, upload, editor, checkout, and private-project screens. Opaque project identifiers are removed from analytics paths, and advertising measurement receives public marketing events rather than private page views.

What we learn about fabric, and who we share it with

As you quilt with us, we keep notes on the fabric side of things: what you search the shop for (and when we come up empty), which fabrics you try on a quilt, which ones you keep or swap out, which quilts and colourways catch your eye, how long each quilt-along step takes, and what kind of picture quilt you start. It tells us which cloth to put on the shelf and which steps need a clearer hand. If a search looks like an email address or a phone number, we don't keep the words.

We share what we learn with fabric makers, designers and quilt shops only as anonymous totals across lots of quilters, like “navy solids got picked more this month” or “plenty of people went looking for Christmas cardinals and found nothing.” We never share, sell or show anyone your own searches, picks, quilts or account details. Turn analytics off in Privacy choices, or let your browser send Global Privacy Control or Do Not Track, and we stop keeping these notes for you.

Our own quilt pictures, and where the fabric links go

Every picture of a Stitchtale quilt is made by us from that quilt's own plan and shows the quilt you would be making from it. It is not a photograph of anybody else's quilt, and no customer's uploaded photo is ever used to make one.

When we name the fabric a quilt is drawn in, we link to a shop that carries it. Some of those links are affiliate links, so Stitchtale may earn a commission if you buy through one. Following a link takes you to that shop, where their own privacy notice applies; we send nothing about you with it beyond what any link from one site to another carries.

Retention and deletion

We retain account and project information while it is needed to provide the service or meet legal and security obligations. To request deletion of your account or project information, email support@stitchtale.com from the email address associated with your account and describe what you want deleted. We may ask for reasonable verification of account ownership before acting on a request. Some records may need to be retained for legal or security purposes.

Changes to this notice

We will post material changes here before they take effect. Last updated: October 20, 2026.